SAN FRANCISCO, CA -- (MARKET WIRE) -- 11/05/2006 -- ICER is pleased to
announce the success of the second annual
ICER AIR event. Building on the popularity of the inaugural event on San
Francisco's famed Fillmore Street hill, skiers and snowboarders once again
took on another one of San Francisco's iconic locations, AT&T Park. Esurance
ICER AIR 2006, the first big-air ski and snowboard event held in a stadium,
drew 25,000 spectators for a fun-filled day of snow, music and big-air.
"We really wanted to take this to a whole new level," said ICER President
and Founder, Glen Griffin. "We brought in some of the best ski and snowboard
talent from around the world, had headliner bands perform and saw hundreds
of industry retailers come together to create a one-of-a-kind festival
Esurance ICER AIR featured a 100-foot high ski and snowboard jump that
descended from the scoreboard at AT&T Park, extending over 350 feet in
length and covered with 200 tons of snow. The main event, men's big-air ski
and snowboarding, wowed the crowed with gravity defying aerial maneuvers
against the backdrop of the Bay Bridge and San Francisco skyline. Last
year's third place winner, TJ Schiller, edged out X-Games gold medalist Jon
Olssen to claim the title. Steele Spence finished in third.
On the snowboarding side, Travis Rice, one of the hottest new riders on
the scene, took the title with an astounding lead. Andreas Wiig came in
second followed by two time Olympian and silver medalist Danny Kass.
Esurance ICER AIR 2006 is the first stadium big air ski and snowboard
competition to be held in the United States. Olympic medalists and X-Games
ski and snowboard champions competed on a 100 foot high ramp, covered with
over 200 tons of snow, for prizes and the ultimate bragging rights. The day
also featured headliner bands Jurassic 5 and Ladytron, and the San Francisco
Ski and Snowboard Festival. Tony Hawk and Jonny Moseley were on hand to host
and emcee the event.