Shaun White for American Express at New York's TriBeCa
Film Festival May 6, 2007
Winter
in Spring!
SHAUN WHITE HIT THE VIRTUAL SLOPES FOR AMERICAN EXPRESS® AT NEW YORK’S
TRIBECA FILM FESTIVAL’S ANNUAL FAMILY FESTIVAL, May 5, 2007
On Saturday May 5, 2007, snowboarding fans
experienced winter on a sunny warm May morning at the first-ever American
Express® Virtual Snowboarding competition featuring professional snowboarder
and skateboarder Shaun White.
Festival-goers had the opportunity to compete
against one another on Sony's snowboard simulator game SSX by PS2, which was
projected on a huge screen in the American Express virtual snowboard park.
Winners got the chance to go head-to-head against the master - Shaun White
himself, to win snowboarding gear and prizes.
New York Giants football players Chase
Blackburn and Robert Douglas faced off against Shaun White in the final
rounds of virtual snowboarding. Shaun White also rode against 3 members
of the audience who scored highest in the
prelim rounds; Danielle Cohen, Liz Popovic, and Rory Knox. White won the
last round against Douglas, but lost (or politely conceded) a few of the
other finals bouts. Prizes were autographed Shaun White snowboards from
Burton's "White Collection."
The Shaun White Virtual Snowboarding
tournament is part of the American Express annual Family Festival. They once
again rolled out the welcome mat for families and children of all ages
through a number of street fair attractions ranging from walking the red
carpet to starring in your own movie poster. Throughout the day American
Express Cardmembers were invited to take a break from all of the action of
the day in the comfort of the American Express Cardmember Breakroom at the
TriBeCa Grill. American Express is a founding sponsor of the Tribeca Film
Festival.
live mermaid statues |
Virtual Snowboarding |
Virtual Snowboarding |
Shaun White answers questions |
Shaun White speaks |
Shaun White points |
Shaun White feels his hair |
Shaun White smiles |
Shaun White grins |
Shaun White shrugs |
Robert Douglas snowboards against Shaun
White |
Shaun White snowboards vs.New York Giants
Robert Douglas |
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Shaun White with the
winners of the American Express Virtual Snowboarding Competition in
Tribeca (Danielle Cohen, Liz Popovic and Rory Knox) |
New York Giant Chase
Blackburn competing against Shaun White at the American Express Virtual
Snowboarding Competition on May 5 |
Shaun White beating
New York Giant Robert Douglas at the American Express Virtual
Snowboarding Tournament in Tribeca. |
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